Stage 03
Where your customers actually are.
Search, paid advertising, content and social media. Not all at once and not because they are fashionable, but according to where the decision gets made.
THE CHANNELS
Choosing a channel is not a matter of taste. Someone looking for an urgent service behaves differently from someone comparing suppliers for three months. The first is won at the moment of the search, the second is won by being present over time.
So we start from your customer’s path and only then open advertising accounts. Usually the channel with the clearest intent goes first, because it gives the fastest feedback. The others are added when there is something for them to amplify.
Every channel starts with a small budget, just enough to see whether it works. Whatever works gets more. Whatever does not gets stopped, and we tell you we stopped it.
The honest questions
Our competitor is everywhere. Should we not be too?
Everywhere on a small budget means nowhere. Two channels kept properly beat five abandoned ones. If a competitor really does cover everything, they are probably spending many times more, not necessarily more wisely.
How long before we see anything?
Paid advertising gives a signal within days, though the first two weeks are learning. Search optimisation starts to show between the third and sixth month. So they usually run together: one buys time while the other takes hold.
Will you make us post videos on TikTok?
Only if your customers are there and if someone can sustain it. A channel that depends on one person’s enthusiasm dies in the third month. Better not to have it than to leave it abandoned.
Services in this stage
- Performance marketingAds in front of the right people at the right moment, watched daily, with a clear answer on what comes back for what you spend.
- SEO & search marketingVisibility that grows over time. Technical groundwork, content built around what people actually search for, and preparation for answers written by AI.
- Content & social mediaContent with a clear purpose and a living community around it. We build an audience that follows you, then turn it into customers.
- Visual & creativeBrand identity, video production, digital assets. Creative aligned with strategy and built for performance across channels.
Next step
Ready to grow your business?
Let's build something extraordinary together. Tell us about your project and we'll show you what's possible.
- hello@scalelab.bg
- Phone
- +359 897 911 251
- Business hours
- Monday to Friday, 9:00 to 18:00 (Sofia)
Just a quick question
Tell us briefly what you do and what is holding you back. We come back with a meeting, not a blind quote.
We have your enquiry
We will write within one business day to arrange the meeting.
The message did not go through
Sorry about that. Write to us directly at hello@scalelab.bg