Digital marketing lab
We build digital growth
We build the site and the advertising that fills it. One team for both, because marketing on a broken foundation is money spent for nothing.
WHO WE ARE
The foundation first, then the advertising.
Most wasted budget is not wasted in the advertising. It is lost in a site that loads slowly, a form nobody monitors, and data nobody can trust. So we put the foundation in order before the first campaign goes live. In practice that means:
One team for the site and the ads
Nobody passes the blame between the agency and the developer when something stops working.
You talk to the people doing the work
The person who plans it is the person who runs it and then reports back to you.
Data you can stand on
Accurate measurement from day one. Without it, every report after that is guesswork.
A scope written for you
No ready-made packages to squeeze into. A conversation first, a proposal after.
WHAT WE DO
Services built for results
View all services- 01Integrated digital marketingA unified approach connecting strategy, content, ads, social, and SEO into one cohesive system that drives measurable results.
- 02Performance marketingAds in front of the right people at the right moment, watched daily, with a clear answer on what comes back for what you spend.
- 03Content & social mediaContent with a clear purpose and a living community around it. We build an audience that follows you, then turn it into customers.
- 04SEO & search marketingVisibility that grows over time. Technical groundwork, content built around what people actually search for, and preparation for answers written by AI.
- 05Website developmentWebsites, online stores and landing pages built to load fast, be found on Google and bring enquiries.
- 06Visual & creativeBrand identity, video production, digital assets. Creative aligned with strategy and built for performance across channels.
- 07Hosting & maintenanceManaged hosting, regular updates, monitoring, backups, support. Focus on your business while we handle the tech.
- 08CybersecuritySSL, malware protection, firewall, vulnerability assessments, GDPR compliance. Enterprise-grade security for your website.
- 09Marketing automationA system for your customers, automated emails, a clear picture of the path to an order, and a dashboard with the numbers that matter.
INDUSTRIES
Experience in your sector
Digital marketing by industryEvery industry has its own buying behaviour and sales cycle. We adapt the approach to your sector.
HOW WE START
A conversation first, a proposal after
There are no ready-made packages to squeeze into. Every business is different, and the proposal is written for your case.
You get in touch
Write to us or send an enquiry through the site. A short note about what you do and what is holding you back is enough.
We meet
A short meeting, in person in Sofia or online, whenever suits you.
We talk it through
We ask about your goals, your customers and what you have already tried. We say plainly what we think will work and what will not.
You get a proposal
We send a proposal written for your case, with a clear scope and timeline. You decide in your own time.
HOW WE WORK
Four stages, in this order.
The order is not accidental. Most wasted budget is lost before the advertising, in a site that is not ready and in data that cannot be trusted.
First we look at what you have today.
Before we propose anything, we understand the business and check the starting point. It is free and it commits you to nothing.
Advertising does not fix a broken site.
A fast site, a clear path to an enquiry, accurate measurement and protection. This is the stage most agencies skip, because it is not what they do.
Where your customers actually are.
Search, paid advertising, content and social media. Not all at once and not because they are fashionable, but according to where the decision gets made.
A report that also says what did not work.
The same thing every month: what we spent, what came back, what we are stopping and what we suggest next. No dashboards that look good and mean nothing.
Journal
What we learn along the way
All articlesThe future of AI in digital marketing: what Bulgarian businesses need to know
Generative AI is fundamentally reshaping how digital marketers approach strategy and execution. What once required teams of specialists to manually create, test, and optimise campaigns can now be…
Paid advertising in 2026: beyond clicks and impressions
For years, digital marketers obsessed over vanity metrics. How many clicks did your ad get? What was your impression count? How many page views did the blog post achieve? These metrics look…
Pinterest 2026: how to turn inspiration into real purchases
Pinterest has quietly transformed from a place where people save wedding ideas and home decor into one of the most powerful visual shopping platforms in the world. In 2026, over 80% of weekly Pinners…
Next step
Ready to grow your business?
Let's build something extraordinary together. Tell us about your project and we'll show you what's possible.
- hello@scalelab.bg
- Phone
- +359 897 911 251
- Business hours
- Monday to Friday, 9:00 to 18:00 (Sofia)
Just a quick question
Tell us briefly what you do and what is holding you back. We come back with a meeting, not a blind quote.
We have your enquiry
We will write within one business day to arrange the meeting.
The message did not go through
Sorry about that. Write to us directly at hello@scalelab.bg