Digital marketing for e-commerce
More orders, on the same ad budget.
In e-commerce, data is everything and competition is one click away. We optimise every stage of the funnel with precision performance marketing and personalised experiences.
Why e-commerce marketing is different
E-commerce success requires a fundamentally different marketing approach. Every click, scroll, and purchase is measurable. This creates both tremendous opportunity and intense competition, your competitors are literally one click away.
We bring deep expertise in e-commerce marketing, from Google Shopping and Meta product catalogs to email automation and conversion rate optimisation. Our approach focuses on sustainable ROAS growth, not just short-term traffic spikes, ensuring your online store scales profitably.
The challenges
ROAS optimisation
Every advertising dollar must work hard. We continuously optimise campaigns to maximise return on ad spend across all channels.
Cart abandonment
Average cart abandonment is 70%. We deploy targeted recovery strategies through email, SMS, and retargeting.
Customer acquisition cost
Rising CPCs mean smarter targeting is essential. We focus on attracting high-value customers who buy repeatedly.
Lifetime value growth
First purchase is just the beginning. We build retention marketing systems that increase customer lifetime value.
Our approach
- 01
Google Shopping & PMax
Advanced product feed optimisation and Performance Max campaigns that maximise visibility and conversions.
- 02
Meta product catalogs
Dynamic product ads across Facebook and Instagram that automatically show the right products to the right people.
- 03
Email & SMS automation
Automated flows for welcome series, cart recovery, post-purchase, and win-back campaigns.
- 04
Conversion optimisation
A/B testing, UX improvements, and checkout optimisation that turn more visitors into buyers.
- 05
SEO for e-commerce
Product page optimisation, category structure, and content strategy to capture organic purchase-intent traffic.
- 06
Retention marketing
Loyalty programs, personalised recommendations, and lifecycle marketing that maximise customer lifetime value.
Services for this sector
Digital marketing by industry
Next step
Ready to grow your business?
Let's build something extraordinary together. Tell us about your project and we'll show you what's possible.
- hello@scalelab.bg
- Phone
- +359 897 911 251
- Business hours
- Monday to Friday, 9:00 to 18:00 (Sofia)
Just a quick question
Tell us briefly what you do and what is holding you back. We come back with a meeting, not a blind quote.
We have your enquiry
We will write within one business day to arrange the meeting.
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